It welcomes you as you arrive home or the office. It's easy to carry, move and fold. The wood strips can hold clothes, bags... and the inner bag is meant for all those smaller possessions you never know where to keep.This is an essential piece that stands out for its functionality. Easy to use and assemble, transportable and versatile.
This project is born from the idea of creating a totally stable hanger without the need of any support system other than the two elements Nudo is made of. A technical and conceptual reference for this project has been Native American's Tipi tents. These are characterized by their resistance and warmth. In relation to our project, we want to highlight Tipi's portable and detachable structure. The first model of this hanger consisted of the union of three pencils, creating a braided-like structure. We were very interested in the shape created: a tripod-like support which was characterised by its endurance and resistance.
We visualised this piece as a complement in the hall of a house. Inspired by the collage created by the combination of different styles, often found in contemporary homes, we wanted to create a piece that would be adaptable and easily integrated in any space.
Easy to assemble Dimensions : Rod 1: 165mm / Rod 2: 175mm / Rod 3: 185mm
BLOCKCHAIN AND NFT
Working closely with Zertifier, the blockhain company that specializes in traceability and NFT technology, we have designed a high-tech NFC (Near Field Communication) label and attached it to every NUDO’s hanger. It is unique, immutable, and it cannot be transferred to a different object. Moreover, it cannot be replicated or cloned providing extra security to prevent counterfeiting. Every Unique ID/NFC is certified in the blockchain. These NFC and a QR codes are easily scannable with a smartphone. After the tag is scanned, its data is uploaded to the secure Zertifier platform, and is granted access to the uniqueID website that features all pertinent information available about the piece, which the designers and product distributor have previously uploaded.
The solution, named by Zertifier as "NFC + NFT", allows each hanger to be identified in a unique and immutable way. The NFC chip is tokenized in the Polygon blockchain but could also be tokenized in other public blockchains compatible with Ethereum.
NUDO • HANGER with the NFC + NFT
Unique ID interface that contains all authenticated data (provenance, time stamp, designer info) certified by blockchain
NUDO'S DIGITAL TWINS
NFC + NFT allows each NUDO physical hanger to have a unique digital twin in the blockchain using a non-fungible token, NFT.
Blockchain and smartcontracts make it possible to provide these NFT digital twins with features that allow them to expand their purpose over time. All of this gives NFT holders value beyond simple ownership and provides designers with a channel to build a highly engaged community.
In fact, NFT-based marketplaces (Opensea is one of them) are gaining traction quickly. This is because NFTs have value in themselves (you can buy an NFT from a design object simply because you like it) and because NFTs only need to establish value among a community of potential owners that can be relatively small.
NUDO NFT AT OPENSEA
We are three product design students at the University of Elisava. We are based in Barcelona and consider ourselves young, passionate and ambitious entrepreneurs. We are eager to get more knowledge and experience in the design industry. For us this is a great opportunity to introduce ourselves as young designers, and Nudo is the first step in our careers.
“I’m a product design student. From a young age I had a strong attraction to art and beauty, and everything that surrounds it. I consider myself a creative and sensible person, and I try to apply my personality to all the projects I work on.”
“I’m a design student in Barcelona. The interest for the artistic world and a strong curiosity for objects that surround us, brought me to the world of product design, a path that I’ve followed with a lot of enthusiasm for the last two years. Nudo marks the start of a professional career which, together with my colleagues, we initiate with optimism.”
“I’m 20 years old. From a very young age I realized that I had a special sensibility, a sense for the objects that surround us in life. I think of myself as an observer since I believe that by looking you can learn so much. Curiosity is one of the most important attributes for a human being to have, and if you are a designer, that is even more the case. At present I am exploring who I am, finding my path. As a student I want to learn, experiment, and get out of my comfort zone. What motivates me the most is knowing that there is always something new to learn.”
The selection of the NUDO hanger for the ELISAVA-La Capell award allows it to be displayed and marketed online in the store of the Cooperativa d'Arquitectes Jordi Capell. In front of the Gothic cathedral, this shop offers a beautiful selection of gadgets and designer objects. The place, perfect for finding gift ideas, presents some of the treasures of Catalan design
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Zertifier is a spin-off company, with team members in barcelona and vancouver. WE HAVE MORE THAN 30 YEARS OF EXPERTISE IN ICT, LOGISTICS, DIGITAL MARKETING AND BUSINESS MODEL INNOVATION. DURING THE LAST 5 YEARS OUR MAIN FOCUS HAS BEEN THE BLOCKCHAIN TECHNOLOGY AND IOT.